About Us

The Company:

APS began as a custom project for one customer. The results were dramatic and we decided that this software could easily be generalized to help businesses in many different industries. We have a team of developers, modelers, statisticians and designers that are constantly working on enhancing the product and its usability.  Our mission is to become the leading pricing software solution for B2B companies by improving the pricing, ordering and sales management functions. through technology.

Leadership Team:

Kumar Madhavan – Kumar is an entrepreneur with experience in both start-up and corporate environments, including Xerox. In 1999, he co-founded Yipee, Inc., a network connectivity company and was a 2001 finalist for Upstate New York region of the E&Y ‘Entrepreneur of the Year.’ More recently, Kumar has run Viztek Software, a software and consultancy services company that provides outsourcing for complex business critical projects. Kumar has an undergraduate degree in Mechanical Engineering along with a Master’s in Biomedical Engineering and an MBA.

Larry Bloomenkranz – Larry is a marketing executive who began his career at advertising agencies in the U.S. and Europe. He has held senior B2B and B2C global marketing positions with UPS and Progressive Insurance. Most recently, Larry has been consulting for clients as diverse as a global consumer electronics company and a world-class art museum, as well as involvement with technology-based startups such as Reach Ventures. Larry holds an undergraduate degree in Civil Engineering from MIT and an MBA from Columbia University.